Cooling Burst-water Pressed Powder

Cooling Burst-water Pressed Powder Base is an innovative hydrating powder substrate that subverts traditional dry matte pressed powder formulas. Conventional matte pressed powder bases rely on high oil-absorbing powder systems, which tend to strip skin moisture, cause tightness, dry flakiness and cracked makeup, especially in dry seasons and air-conditioned environments. Different from single-function oil-control pressed powder materials, this burst-water powder base integrates cooling factor and encapsulated moisturizing water-locking technology, realizing a unique dual effect of instant ice cooling and long-term hydrating setting. It fills the market gap of comfortable non-dry matte finishing powder and is an explosive raw material for summer skin-friendly makeup lines.

YSH innovative pressed powder base adopts micro-encapsulated water-burst structure, with ultra-fine and soft powder texture that is completely different from ordinary compact powder's dry and rigid touch. When gently swiped on the skin, the micro moisturizing capsules break slightly, releasing mild water-based moisturizing ingredients, bringing a delicate burst-water feeling and eliminating the powdery dryness of traditional setting powder. Added with natural cooling skin-refreshing factors, it delivers an instant icy cool touch on the face, effectively relieving stuffy heat and dullness caused by high temperature and sweaty skin in summer. While achieving soft-focus matte blurring and long-lasting oil control, it retains skin's basic moisture balance, preventing dry lines, powder floating and patchy makeup that often occur with long-wearing matte powder.